The "infa regional" in Hanover represents an exquisite thematic area of the "infa" fair, which takes place annually in October. Organized by the renowned Deutsche Messe AG, it is held on both weekends of the "infa" and attracts thousands of visitors to the Hanover exhibition grounds. This special section is dedicated to the presentation and direct marketing of products from Lower Saxon farms and regional providers. The focus is on the diversity and quality of fresh produce, which is cultivated and produced with care and passion by the direct marketers. The Association of North German Direct Marketers plays a pivotal role here by showcasing a vibrant mix of information, food, and beverages. Visitors also have the opportunity to gain comprehensive insights into modern cultivation and production methods. A particular highlight is the learning lab, which provides insights into healthy animal husbandry and contemporary agriculture. Various manufacturers display intriguing, handcrafted products, further enriching the fair's offerings. The Hanover exhibition grounds, where the "infa regional" is held, are known for their expansive and well-structured area. It offers the ideal setting for visitors to move calmly from booth to booth, engage in direct conversations with producers, and be inspired by the quality and taste of the regional products. In conclusion The "infa regional" in Hanover is more than just a fair – it's an experience. A meeting point for lovers of regional products, a place for exchange and inspiration, and a striking testimony to the diversity and quality of offerings from Lower Saxon farms and regional providers. It's worth stopping by and allowing oneself to be captivated by the offerings and innovations. The infa regional will take place on 3 days from Saturday, 11. October to Monday, 13. October 2025 in Hanover.