The International Tourism Trade Fair (ITB) Berlin is recognized as one of the leading global trade fairs for the travel, tourism, and hospitality industries. Established in 1966, it is held annually in March at the Messe Berlin GmbH exhibition grounds and attracts trade visitors and exhibitors from around the world. The Messe Berlin GmbH, as the organizer, has successfully established the ITB as an indispensable B2B platform that brings industry participants together for networking, initiating business, and discussing the latest trends and developments.. {literal} (adsbygoogle = window.adsbygoogle | []).push({}); {/literal}