The PSI trade fair in Düsseldorf is a significant event in the world of the promotional products industry, held annually in January. PSI stands for Promotional Product Service Institute, an organization founded in 1960 that has established itself as the professional network and voice of the European promotional products economy. The fair is organized by RX Deutschland GmbH, which acts as the organizer of the world's largest industry meeting. The fair is characterized by its focus on B2B print advertising and promotional items. The emphasis is on areas such as textiles, writing instruments, bags and suitcases, custom-made products, and promotional applications. A distinctive feature of PSI is the PSI FIRST area, introduced in 2014, which offers exhibitors the opportunity to present their product premieres and innovative trend products for the upcoming season – products that the market has not seen before. Additionally, Hall 13-Area is a special section dedicated to first-time exhibitors, inventors, and young, innovative companies, inviting exciting discoveries. The fair provides excellent opportunities for exhibitors and visitors to meet clients and business partners from all over the world and establish new business relationships. The Düsseldorf Fair, where the PSI fair takes place, is renowned for its excellent infrastructure and its ability to host a variety of international events. The fact that the fair is only accessible to trade visitors highlights its professional and specialized character. Overall, the PSI fair in Düsseldorf is a central meeting point for professionals in the promotional products industry, where innovations are introduced and significant business relationships are nurtured. The PSI will take place on 3 days from Tuesday, 06. January to Thursday, 08. January 2026 in Düsseldorf.