The PASSION PFERD trade fair, formerly known as "Pferd & Jagd," is the largest and most prestigious event for horse lovers and equestrian enthusiasts in the German-speaking world. The new name embodies the passion and dedication to the equine world, reflecting the vision of creating a dynamic platform for all things related to horses, equestrian sports, and horse care. Held annually in December at the Hannover Exhibition Grounds, the fair attracts exhibitors and visitors from across the region and beyond. Founded in 1981 as "Pferd & Jagd" and rebranded in 2024 as PASSION PFERD, the fair is organized by Deutsche Messe AG. With extensive experience in hosting large-scale events, Deutsche Messe AG is highly regarded for its expertise in organizing major trade fairs. PASSION PFERD covers all aspects of horse care, equestrian sports, and horse maintenance. It showcases a wide range of products and services, including riding equipment, horse feed, stable and horse care solutions, equestrian sports gear, and technological innovations in equine health. The exhibiting sectors include manufacturers and service providers in the horse industry, suppliers of equestrian gear and feed, specialists in stable and horse care, and vendors of specialized riding apparel and accessories. A distinctive feature of PASSION PFERD is its diverse, high-quality program of events, making it an experience for the entire family. Alongside product exhibits and advisory booths, visitors can enjoy spectacular shows, thrilling competitions, and educational demonstrations that offer in-depth insights into the equestrian world. Highlights include renowned equestrian competitions, show programs, and inspiring presentations that captivate both recreational and professional riders. The Hannover Exhibition Grounds, conveniently located in the city of Hannover, are easily accessible by public transport and car. Its central location and modern infrastructure make the Hannover Exhibition Grounds an ideal venue for this exceptional event. The Pferd & Jagd will take place on 4 days from Thursday, 04. December to Sunday, 07. December 2025 in Hanover.
Product groups:
all-wheel drive vehicles, animal feed, carriages, collars, commercial vehicles, dog beds, dog clothing, dog food, dog supplies, dog training, driving accessories, Equestrian clothing, equestrian equipment, feeding technology, game specialities, grazing, gun cabinets, high seats, hoof care, hoof shoeing, horse breeding, horse care products, horse health, horse trailers, horse transporters, hunting accessories, hunting clothing, hunting dogs, hunting knives, hunting trips, hunting weapons, leashes, off-road vehicles, optics, riding facility construction, riding trips, safes, specialist literature, sports equipment, Sports weapons, stable construction, stable equipment, stable technology, tournament requirements, trophies, …