VENDTRA, a specialized B2B trade fair established since its inception in 2021, has become the central platform for stakeholders in the fields of vending, operating, office coffee service (OCS), roasteries, catering, company catering, coffee shops, bakeries, gastronomy, hospitality, self-marketing, butcheries, agriculture, robotics, and 24/7 automated services. Hosted by the renowned publishing group ES, the fair takes place annually and attracts professionals from Germany, Austria, Liechtenstein, Switzerland, and their bordering and northern as well as eastern neighboring countries. VENDTRA is characterized by a hybrid structure, offering both a physical presence at the Munich Olympic Park and a digital presence on the internet under the name Vendtra Twins. This combination allows visitors from around the world to participate and connect, regardless of their geographical location. The focus of the fair is on the sale and presentation of coffee and specialties, coffee machines, and various machines for different applications. VENDTRA offers a specific and relevant product variety tailored to the needs of professional visitors. The event serves not only to present products and services but also includes an extensive program of workshops, seminars, and networking opportunities. The venue in Munich's Olympic Park, known for its impressive architecture and historical significance as the site of the 1972 Olympic Games, provides an ideal backdrop for this innovative fair. With ample parking and good transport links, the Olympic Park is easily accessible for visitors arriving by car. In summary, VENDTRA is an exemplary model of a trade fair that stands out for its thematic specialization, accessibility, and hybrid execution. It offers a unique opportunity for professionals from related industries to exchange information on the latest trends and technologies, while enjoying the benefits of an internationally accessible and well-organized event. The fair takes place as a hybrid event, on site and online at the same time. The VENDTRA will take place on 2 days from Wednesday, 24. September to Thursday, 25. September 2025 in Munich.