The AMERICANA Friedrichshafen is the leading European event for recreational and western riders. Founded in 1986, the fair initially took place in Augsburg, but in 2023 it was relocated to Friedrichshafen on Lake Constance. The name AMERICANA symbolically represents the connection to the American roots of western riding. The fair is held every two years in September at the Friedrichshafen exhibition grounds. The event is organized by AMERICANA GmbH, which is dedicated to promoting and presenting the world of western riding and recreational horseback riding. The main topics cover everything related to horses, with a particular emphasis on western riding and leisure riding. Exhibitors showcase a wide range of products and services, including horse accessories, western clothing, riding equipment, training aids, and much more. The AMERICANA reflects the growing popularity of western riding in Germany and provides enthusiasts of this riding style with a unique platform for exchange, learning, and discovering new products and services. Highlights of the fair include various show events such as riding competitions, rodeos, and horse shows where prizes can be won. There are also a number of special events and demonstrations that provide insight into the various aspects of western riding and horse care. Exhibitors come from various industries, including manufacturers of horse and riding accessories, providers of riding services, riding schools, and clubs. Visitors to the fair are horse lovers, riders, and fans of western riding. The AMERICANA is a special event for everyone interested in horses, riding, and especially western riding. Friedrichshafen, located on the beautiful Lake Constance, is easily accessible and with its charming surroundings and modern exhibition grounds, it offers ideal conditions for an event of this size and significance. On the whole the organisers welcomed on the 5 days of the fair, from 04. September to 08. September 2019, about 327 exhibitors from 14 countries and 52700 visitors on the AMERICANA in Augsburg. The AMERICANA will take place on 5 days from Wednesday, 03. September to Sunday, 07. September 2025 in Friedrichshafen.