The IAW in Cologne has solidified its position as the premier trade fair for promotional goods, seasonal impulse items, trend products, and volume business in Germany. "IAW" stands for "International Trade Fair for Promotional Goods and Imports." This distinguished event serves as a pivotal industry showcase for elite buyers from Germany and Europe, a claim substantiated by the steadily increasing numbers of exhibitors and attendees. The North West German Trade Fair Company Bremen-Hannover mbH, a reputable entity, is responsible for the organization of the IAW. The fair encompasses a broad spectrum, from promotional goods to trend assortments, all tailored specifically for the retail sector. {literal} (adsbygoogle = window.adsbygoogle | []).push({}); {/literal}