The "all about automation" in Hamburg is a series of trade fairs to regional visitor target groups in the field of industrial automation. The event focuses on industrial automation, including its components, systems, engineering, applications, and digitalization in the era of Industry 4.0. Along with the prominent names in automation technology, it's mainly the locally-based companies that feature in the fair, showcasing their systems, components, software, and engineering solutions for industrial automation and communication. Here, users and decision-makers come together with manufacturers of automation components and systems, providers of robotics solutions, integrators, software suppliers, service providers, and distributors. The inaugural "all about automation" took place in Friedrichshafen in 2014. The Hamburg edition of "all about automation" is part of a family of trade fairs organized by Easyfairs. Easyfairs is an international event organizer, which, in addition to the event in Hamburg, organizes these regional specialized fairs for industrial automation in other cities across Germany and Switzerland. Within the free lecture program at the Talk Lounge, exhibitors present specific application examples, new solutions, and practical tips. The all about automation will take place on 2 days from Tuesday, 03. June to Wednesday, 04. June 2025 in Hamburg.