SHOWTECH - The World Of Entertainment Technology is an international trade fair for theater and event technology held in Berlin. It brings together renowned manufacturers of stage and event technology and professionals from culture and media sectors, providing a significant platform especially for global companies to showcase innovative products and services. Key areas of focus include digital event technologies, sustainable stage design, innovative lighting, and expressive sound. As the conference part only commences after the trade fair, there is ample time and space for cross-industry and cross-border networking in a relaxed atmosphere during SHOWTECH. The congress portion includes keynotes, discussions, and workshops, providing an intensive exploration of the growing demands of everyday work and numerous opportunities for individual professional development. International experts share best practices from various countries and discuss solutions to the current challenges in the industry. The primary content centers around architecture, construction, renovation, energy efficiency, sustainability, virtual reality applications for theater technology, and occupational safety. Living up to its motto, "From the trade fair to the event," the highlight of the event is the presentation of the SHOWTECH PRODUCT AWARDS. These awards honor the most innovative products from participating exhibitors and are given in three categories: entertainment, technology, and sustainability. In addition to the jury's decision, the audience also has an opportunity to vote. The SHOWTECH will take place on 3 days from Tuesday, 20. May to Thursday, 22. May 2025 in Berlin.