The HAPTICA® live, a trade fair for marketing, has been held annually at the World Conference Center Bonn since its inception in 2013. It is organized by WA Media GmbH, a company specializing in promotional items. As a central platform, the fair offers professionals from marketing, communication, purchasing, as well as representatives of advertising agencies and the promotional product trade valuable insights. The aim of HAPTICA® live is to present innovative ideas and solutions for the use of giveaways, premiums, merchandise, and client gifts. It provides an overview of current trends and products in the field of haptic advertising, emphasizing their effectiveness and versatility. The event includes product presentations, a Best Practice show, the awarding of the Promotional Gift Awards, an extensive lecture program, and numerous networking opportunities, thereby uniting various aspects of the industry. A highlight is its design as an "experience world of haptic advertising," which allows attendees to directly experience the effectiveness of promotional items. This experience is further enhanced by the excellent location, the World Conference Center Bonn, with its modern architecture, sustainable event practices, and historical significance. HAPTICA® live saves participants time by presenting all relevant industry information and trends in one place on a single day. This makes it an essential event for professionals looking for new, creative solutions to achieve their marketing goals. With its growing significance each year, the fair attracts a wide audience from Europe and beyond, making it one of the most important dates in the marketing calendar. The Haptica live takes place annually, and therefore for the fourth time previsibly in March 2026 in Bonn.