The International Tourism Trade Fair (ITB) Berlin is recognized as one of the leading global trade fairs for the travel, tourism, and hospitality industries. Established in 1966, it is held annually in March at the Messe Berlin GmbH exhibition grounds and attracts trade visitors and exhibitors from around the world. The Messe Berlin GmbH, as the organizer, has successfully established the ITB as an indispensable B2B platform that brings industry participants together for networking, initiating business, and discussing the latest trends and developments. The ITB Berlin encompasses the entire spectrum of travel – from countries and destinations to tour operators, booking systems, transport services, hotels, and other service providers aiming to enhance their customers' vacation experiences. It offers insights into the diverse facets of the global travel and tourism sector and provides opportunities to discover the latest products, services, and innovative concepts and trends. A special focus is placed on the Business Travel sector, which, along with Leisure Travel, represents an important and profitable segment. The globalization of the economy has increased the significance of business travel. The ITB Berlin serves as a platform to explore new trends, concepts, and opportunities for cooperation in this sector. The fair is of great importance not only to trade visitors but also to the general public. It offers the opportunity to gain firsthand information about destinations and gather inspiration for future travels. The Messe Berlin exhibition grounds, equipped with state-of-the-art infrastructure and technology, meet the diverse requirements of exhibitors and visitors. Its central location in Berlin makes the ITB Berlin easily accessible internationally and provides an attractive setting for the global meeting of the travel and tourism industry. In summary, the ITB Berlin is a key event for stakeholders in the global travel and tourism industry. It serves not only as a business platform but also as a forum for the exchange of ideas and innovations that shape the future of travel. On the whole the organisers welcomed on the 3 days of the fair, from 07. March to 09. March 2023, about 5500 exhibitors from 161 countries and 90127 visitors from 180 countries on the ITB in Berlin. The ITB will take place on 3 days from Tuesday, 03. March to Thursday, 05. March 2026 in Berlin.