The "Salon International du Tourisme et des Voyages" (SITV) in Colmar ranks among the leading international tourism fairs, opening its doors annually at the Parc des Expositions in Colmar. Under the auspices of Colmar-Expo SA, this esteemed event provides an ideal meeting place for industry experts in tourism and travel enthusiasts seeking information on current trends and offerings. Held in the picturesque town of Colmar, this fair plays a pivotal role in promoting tourism in the region and throughout France. It typically takes place in the fall, positioning it at a crucial time for showcasing winter deals and previewing upcoming summer destinations. The expo covers a diverse range of topics, from long-distance travel and city tours to cultural journeys, short breaks, and wellness retreats. A broad array of products and services are displayed, including exclusive offerings from travel agencies, hotels, and other providers in the tourism industry. Special highlights include exhibits and information booths focused on specific destinations – from Alsace to Italy, and from wellness resorts to hiking tours and cultural experiences. The fair not only strengthens the connection to the city of Colmar and France as a whole but also emphasizes the global significance of travel. In addition to various conferences on current travel topics, photo exhibitions and concerts contribute to a varied program. Numerous exhibitors, ranging from travel agencies and hotel chains to health and wellness providers, showcase their offerings. The main target audience for the expo includes both professionals in the tourism industry and individual travelers looking for inspiration for their next adventure. While the SITV in Colmar is a standalone event, it has established itself as one of the top 5 events in the French tourism sector. In conclusion, it's worth noting that the Parc des Expositions in Colmar, due to its central location and prestigious events, is renowned far beyond the region. The city of Colmar, with its rich culture and history, adds a unique touch to every visit to the fair, offering insights into French heritage and its hospitality. This exceptional blend, coupled with the outstanding organization of the SITV, renders the expo a must-visit for all travel aficionados. The SITV takes place annually, and therefore for the 40th time previsibly in November 2025 in Colmar.