Salon Vivre Côté Sud is a prestigious and significant lifestyle and decoration event in southern France, which has been held annually since 1996 in the picturesque Parc Jourdan in Aix-en-Provence. Under the leadership of the renowned French media conglomerate Groupe Express Roularta, the fair provides an inspiring platform for the exchange of ideas, creations, and high-quality objects from various sectors, with a particular emphasis on home and garden decorations. The venue, Parc Jourdan, captivates with its beautiful landscape and characteristic Mediterranean elements that shape the ambiance of the fair. The park is particularly known for its well-maintained lawns, beautifully arranged flower beds, and a variety of trees, including large plane trees and palms, providing shaded areas for picnics and relaxation. A small lake adds to the tranquil atmosphere of the park. Salon Vivre Côté Sud attracts a diverse audience, ranging from design lovers to industry experts. It offers an ideal platform for creatives, architects, and selected brands and shops to present their objects and services. As a leading event in the industry, the fair is renowned for its impressive variety of exhibitors who offer unique and innovative products and services from Provence, Italy, Spain, and other regions. Highlights of the fair include the presentation of new collections, expert lectures and workshops, exclusive networking opportunities, and tastings of regional products and delicacies. Salon Vivre Côté Sud is not just a fair, but also a tribute to the lifestyle of the south and a place where visitors can experience the beauty and creativity of the region. With a program that includes both informative and entertaining elements, Salon Vivre Côté Sud remains an essential event for all those interested in design, decoration, and southern lifestyle. The Salon Vivre Côté Sud will take place on 4 days from Friday, 30. May to Monday, 02. June 2025 in Aix-en-Provence.