The Foire aux Vins d'Alsace (FAV), or the Alsace Wine Fair in English, is an annual event first launched in 1948 in the enchanting city of Colmar, situated in the heart of the Alsace wine region. The abbreviation FAV denotes Foire aux Vins d'Alsace, reflecting the event's primary focus. The fair occurs each summer, typically in July or August, and over the years, it has escalated in not only regional significance but also in national and international stature. Organized by the Chamber of Commerce and Industry of Colmar, in conjunction with the Colmar Town Hall and Colmar-Expo SA, the fair's initial objective was to rejuvenate the Alsace wine industry in the aftermath of World War II. The Foire aux Vins d'Alsace is more than just a wine fair; it doubles as a music festival. The event's main thrust is the presentation of Alsace wines and the area's wine culture, thus uniting wine lovers, professionals, and musicians. The Foire aux Vins d'Alsace offers a broad spectrum of products and services, which includes a variety of wines and wine-related items, alongside culinary delights and cultural events. This event not only aids the rejuvenation of the Alsace wine industry but also stimulates the cultural and tourism sectors of both Colmar and the surrounding region. In addition to the wine exhibition, the fair features music events showcasing nationally and internationally acclaimed artists, making it a highlight of the fair. The Foire aux Vins d'Alsace transcends being a mere trade fair; it is a celebration of Alsace's culture and lifestyle, honoring the region's rich wine tradition, and exhibiting the best Alsace has to offer. The fair is held at the Parc des Expositions in Colmar, a contemporary exhibition center conveniently reachable by car, train, or plane. Exhibitors and visitors meet for the seventy-sixth time on the Alsace Wine Fair on 10 days from Fri., 25.07.2025 to Sun., 03.08.2025 in Colmar.