Golfmessut, also known as the Finnish Golf Expo, is Finland’s most significant golf trade fair and an annual highlight for golf enthusiasts. Held at the Helsinki Exhibition and Convention Centre (Messukeskus Helsinki) – the country’s largest and most prestigious exhibition and congress venue – the event brings together golf enthusiasts, industry experts, manufacturers, retailers, and service providers from around the world. It sets new benchmarks in showcasing innovations, trends, and cutting-edge technologies in the golf industry. Finland is steadily establishing itself as a golf nation, with a growing number of players and a thriving golf culture. Despite its challenging climate, the sport has flourished in the country. With over 130 golf courses, numerous golf clubs, and a steadily increasing number of members, Finland offers excellent conditions for golf. As the nation’s economic and cultural hub, Helsinki is the ideal host city for an event that caters to both professionals and amateur golfers alike. Organized by Messukeskus Helsinki, one of Finland’s leading exhibition organizers, Golfmessut is designed for players of all skill levels. The fair presents a wide range of products and services – from golf equipment, apparel, and course design to travel and resort offerings, as well as digital innovations for the sport. Visitors can experience the latest technologies and products firsthand, engage with industry experts, and gain valuable insights into the sport’s ongoing development. A particular highlight of the event is the opportunity to test one’s golf swing on-site – whether at the driving range or using state-of-the-art simulator technology. Visitors also benefit from live demonstrations, workshops, and expert talks that provide practical tips on improving their game and selecting the best equipment. Another advantage Golfmessut takes place alongside the Spring Fair, which can be visited with the same ticket, offering additional inspiration on outdoor and leisure activities. With its modern infrastructure and excellent accessibility, Helsinki provides the perfect setting for this event. The city seamlessly blends urban energy with stunning architecture and breathtaking natural landscapes, ensuring an inspiring exhibition experience. As one of Europe’s most advanced cities, Helsinki is a leader in technology and digital innovation – an advantage that is also reflected in the golf industry. Digital solutions such as golf simulators, GPS tracking systems, and smart equipment are becoming increasingly important, and the fair benefits from Helsinki’s innovative spirit, allowing visitors to experience the latest advancements in golf technology up close. Thanks to its combination of outstanding infrastructure, strong golf culture, a cutting-edge venue, and an innovation-driven environment, Helsinki offers the ideal conditions for a successful golf exhibition. Golfmessut is not only Finland’s premier industry event but also an unparalleled platform for networking, innovation, and passion for the sport – a must-attend event for all golf lovers. The Golf fair in Helsinki took place from Friday, 28. March to Sunday, 30. March 2025.