The Digi Sign Africa, commonly referred to as DSA, is an international trade fair specialising in advertising technology, advertising and advertising services. Situated in the heart of Cairo, the event is held annually at the Cairo International Exhibition and Convention Center (CCIC) in Nasr City. Since its inception, the DSA has become a prominent platform for companies from Egypt, the Middle East, and North Africa. It offers these companies an opportunity to display their latest innovations in large-format printing, screen printing, and digital communication. The event is coordinated by the Middle East Trade Fairs, an organisation renowned for its proficiency in managing large-scale trade events. The fair encompasses a range of key areas, including architectural hardware, digital printing, electronic message centres, graphic design, outdoor advertising, and textile digital printing technologies. Attendees can discover a myriad of products and services, from cutting-edge digital printing machinery to innovative LED display systems and the newest in textile printing technologies. One of the standout features of the DSA is the chance it offers industry experts to share insights on market innovations and to cultivate business relationships. The exhibitors at DSA hail from diverse sectors such as advertising, technology, graphic design, and printing. The visitors, on the other hand, are professionals from these domains, eager to acquaint themselves with the most recent industry innovations and trends. In summary, the Cairo International Exhibition and Convention Center in Nasr City is an ideal, modern and accessible location for this premier event. Strategically positioned in Cairo, the centre is conveniently accessible by both public transport and car. On the whole the organisers welcomed on the 3 days of the fair, from 01. September to 03. September 2021, about 12233 visitors on the Digi Sign Africa (DSA) in Cairo. The Digi Sign Africa (DSA) takes place annually, and therefore for the 17th time previsibly in December 2025 in Cairo.