The "Destination Africa" fair in Cairo is an annual industry gathering for experts and professionals from the textile, apparel, and home textiles manufacturing sectors across African nations. Founded in 2016, it has swiftly become a central platform for knowledge exchange, innovations, and business opportunities. "Destination Africa" is an exclusive sourcing event, targeting a limited number of invited professionals, where apparel for women, men, and children as well as textiles and fabrics for clothing and home decor, such as bedding, table linens, curtains, carpets, and upholstery made by African manufacturers are showcased. Specifically, visitors from the USA and Europe have a myriad of opportunities at this exclusive B2B event to purchase goods tax-free and at significant discounts through the International Buyers Program. The fair takes place at the striking Royal Maxim Palace Kempinski Hotel in New Cairo, which impresses with its splendid architecture and luxurious interiors. The Royal Maxim Palace Kempinski in New Cairo is a luxurious venue, distinguished by its grand architecture and state-of-the-art facilities. Conveniently located in New Cairo, the hotel is easily accessible by public transport and by car and offers ample parking for visitors. New Cairo is a planned city in the metropolitan area of Cairo, Egypt, with a suburban feel. This palatial hotel, located in a business district, is 2 km from Porto Cairo Mall and 11 km from Cairo International Airport. Cairo, Egypt's capital, is a historic metropolis, seen as a crossroads between ancient times and the modern world. With its pyramids, the Nile, and countless historical sites, it attracts millions of tourists annually. The city is not only a cultural hub but also a significant economic center in the MENA region. ExpoLink, the organizer of the fair, is a renowned company in the exhibition and event industry and boasts a commendable track record in organizing top-tier events in the region. On the whole the organisers welcomed on the 2 days of the fair, from 19. November to 20. November 2022, about 78 exhibitors and 826 visitors on the Destination Africa in Cairo. The Destination Africa takes place annually, and therefore for the 9th time previsibly in November 2025 in Cairo.