The Sahara Expo is an internationally renowned trade exhibition in the fields of agriculture and nutrition, established in 1987. The name "Sahara" symbolizes the growing significance of this expo for regions like Egypt, Africa, and the Middle East. Every September, it opens its doors at the EIEC Egypt International Exhibition Center in Cairo, attracting experts from the entire industry. Behind the organization of this prominent event is Informa Markets, a globally leading provider of trade events. The Sahara's thematic range includes fertilizers and plant protection, seeds and nurseries, as well as sustainable agriculture. Exhibitors showcase a broad array of products and services, including cutting-edge agricultural machinery, water management systems, and post-harvest technologies. Highlights of the Sahara include various seminars, conferences, and workshops that offer participants deeper insights into current industry trends. Exhibitors primarily represent the sectors of agricultural technology, fertilizer production, and seed trade. The main target audience of the expo consists of manufacturers, processors, and marketing experts in the agri-sector. In conclusion, it's worth noting that the EIEC in Cairo is ideally located. Equipped with the latest facilities, it's easily accessible by both public transport and car. Cairo, as a bustling metropolis, enhances the expo experience with a plethora of accommodation and leisure opportunities, making the visit a comprehensive experience. The thirty-seventh edition of the Sahara takes place on 3 days from Sun., 14.09.2025 to Tue., 16.09.2025 in Cairo.