The "Go" in Brno is a significant international tourism fair held at the Brno Exhibition Center. The name "Go" suggests the fair's focus – traveling and discovering new destinations. The entity responsible for organizing this annual event is Veletrhy Brno, as. At the heart of the fair is the presentation of tourism offerings, with a special emphasis on regions in Central Europe. The focus is on destinations outside the Czech Republic, even though it is centrally located in Europe and serves as a gateway to many other countries. Leading representatives from the Czech tourism industry are present to showcase their offers for international travel. In addition, numerous international representatives from various tourist destinations and foreign tourist centers are also in attendance. Core themes of the fair include tourist destinations, accommodation and catering services, transport services, and many other aspects of tourism. Products and services spanning finance and insurance, congress and incentive tourism, golf tourism, business travel, recreational activities, specialized travel offers, professional training, media and specialized literature, advertising, IT services, boating equipment, and more are also presented. A special highlight of the fair is the RegFoodFest, which immerses visitors in the culinary world of travel. Exhibitors from the sectors of travel organization, travel agencies, travel intermediaries, and national tourism authorities are well-represented. The main attendees of the fair are experts from the tourism sector, constantly on the lookout for new trends and opportunities in this ever-evolving industry. In conclusion, the Brno Exhibition Center is a remarkable venue that is easily accessible and offers the perfect backdrop for this inspiring tourism fair. Visitors and exhibitors alike can savor the beauty and hospitality of Brno city while exploring new business opportunities in the realm of tourism. The GO in Brno took place from Thursday, 24. October to Sunday, 27. October 2024.