The "Life!" fair is an annual festival that has firmly established itself as a vibrant platform for sports, dance, and entertainment. Over time, it has become a significant venue for showcasing trends and innovations in the diverse areas of an active lifestyle. The name "Life!" embodies life in all its aspects, with a particular emphasis on the importance of an active and healthy lifestyle, which is at the heart of this event. It is held at the Brno Exhibition Center in Brno, a city renowned beyond its borders as a dynamic hub of trade and culture within the Czech Republic. The fair is organized by Veletrhy Brno, as a distinguished fair organizer known for planning and implementing a wide array of fairs and exhibitions. "Life!" covers a wide range of topics, including equipment for sports shops and facilities, dance, fitness, leisure, and the associated lifestyle elements, street sports equipment, as well as clothing, shoes, and accessories for both sports and recreational activities. The range of products showcased at the fair extends from bicycles and e-bikes to clothing, shoes, and accessories for a variety of sports such as winter sports, water sports, and mountaineering. Gymnastics equipment, dance sport gear, and fitness and physiotherapy devices are also part of the offering. In addition, information on services from clubs, associations, and sports events is provided. The fair bolsters regional character by bringing together local and national exhibitors as well as sports enthusiasts, serving as a window into the latest innovations and developments in the national sports sector. Exhibitors come from a wide array of industries, including sports equipment manufacturers, fashion and clothing companies, sports clubs, and health service providers. The main audience consists of both trade visitors from these sectors and consumers who are interested in an active lifestyle. In conclusion, it's worth mentioning that the Brno Exhibition Center, as the venue, impresses not only with its stunning architecture but also with its excellent accessibility. Thanks to its convenient location, it is easily reachable by public transport and car, enabling visitors from near and far to participate in this energetic event. The Life! will take place on 3 days from Friday, 28. November to Sunday, 30. November 2025 in Brno.