The China Brew & Beverage (CBB) in Shanghai is far more than just a trade fair – it is considered the epicenter of innovation in the Asian brewing and beverage market. Since its inception in 1995, the CBB has established itself as the premier event for professionals in the brewing and beverage industry in China and across Asia. The fair is organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. in collaboration with Messe München GmbH. It takes place every two years in October at the Shanghai New International Expo Center (SNIEC), one of the leading venues for large international events. The CBB covers a wide range of topics and showcases the latest technologies in beverage production, packaging, and distribution. Exhibitors from around the world use the fair as a platform to present their latest products and services – from cutting-edge brewing equipment to innovative beverage creations that attract the interest of numerous buyers and industry professionals. A particular highlight of the CBB is the platform for business initiation and expansion, which allows participants to establish valuable contacts and strengthen existing relationships. This not only creates new business opportunities but also promotes international exchange and cooperation. Moreover, the fair provides insights into pioneering innovations and industry trends. The comprehensive program, along with the diverse product presentations, makes China Brew & Beverage an essential meeting place for industry leaders and professionals seeking new solutions and ideas to further develop their businesses. Overall, the CBB offers a unique opportunity to gain in-depth insights into the Asian market while also exploring global perspectives. It serves not only as a platform for business development but also as a source of inspiration and a learning hub for all those working in the dynamic beverage industry. The China Brew & Beverage will take place on 4 days from Monday, 12. October to Thursday, 15. October 2026 in Shanghai.