The ISPO Beijing is a significant international trade fair specializing in sports, fashion, and lifestyle. The abbreviation "ISPO" stands for "International Sporting Goods Trade Show", highlighting its international character and focus on sporting goods. Held annually at the China National Convention Center (CNCC) in Beijing, it is a globally recognized event. Messe München GmbH, a renowned organizer of international fairs, is responsible for ISPO. It offers a professional platform for exchange and communication in the world of sports, bringing together athletes, dealers, manufacturers, and other key figures. The main themes include outdoor activities, camping, health and fitness, snow sports, and the latest developments in sports fashion and material technology. ISPO Beijing showcases a wide array of products and services, with a special emphasis on innovations in action sports, skiing, and advanced fabrics and fibers. Its close connection to Beijing underscores the fair's importance for the growing Asian market for sporting goods. Highlights include the ISPO Award, which honors exceptional sports products, and significant forums and conferences like the Asia Pacific Snow Conference. These attract industry decision-makers and promote discussion about current trends and innovations. Exhibitors from various sectors, including manufacturers, import and export companies, and innovators in sports technology, shape the fair's profile. Visitors include national and international distributors, retailers, industry experts, journalists, and sports enthusiasts. As part of the global ISPO trade fair series, ISPO Beijing offers a unique international perspective. The CNCC location in Beijing is distinguished by its modern facilities, extensive space, good accessibility, and proximity to major transport links. As a hub for innovation and exchange in the sports industry, ISPO Beijing provides unique insights into the latest developments and offers excellent networking opportunities. The ISPO takes place annually, and therefore for the 16th time previsibly in January 2026 in Beijing.