The SHOP PLUS Shenzhen is China's leading trade fair for innovative solutions in commercial space design and retail development. The name "SHOP PLUS" represents a combination of Spaces, Hardware, Operations, and Planning, extended with "PLUS" to highlight the multitude of opportunities the expo offers. The event is held annually at the Shenzhen International Convention and Exhibition Center, one of the largest and most advanced exhibition centers in the world, ideally situated in the economically dynamic Pearl River Delta. Organized by the renowned Sinoexpo Informa Markets International Exhibition Co., Ltd., the expo serves as a unique platform for professionals from all sectors of commercial space design. With a clear focus on quality and innovation, SHOP PLUS offers not just products, but comprehensive solutions that shape the future of retail. The expo covers a wide range of topics, including commercial space design—from planning modern shopping centers to creating unique retail spaces—visual merchandising, digital information systems and smart technologies, commercial art installations and lighting, retail equipment and self-service solutions, as well as smart parking systems and office design. The event features numerous highlights such as innovative product launches, live demonstrations of new technologies, and the exchange of best practices. Forums, conferences, and seminars complement the program. SHOP PLUS attracts exhibitors from various industries, including architecture and design, technology providers, furniture and lighting manufacturers, and retail brands. Visitors primarily come from retail, real estate management, interior design, and urban planning—creating an ideal synergy for networking and business opportunities. Known as China's "Technology Metropolis," Shenzhen provides the perfect backdrop for the expo. The city is a global center for innovation and design and perfectly reflects the themes of SHOP PLUS. The exhibition center, with its modern infrastructure and excellent accessibility, underscores the international stature of the event. SHOP PLUS is more than just a trade fair—it is a central meeting point for professionals eager to actively shape the future of retail and commercial spaces. As an annual industry highlight, it brings together innovation, inspiration, and business opportunities in the heart of one of China's most dynamic cities. The SHOP PLUS in Shenzhen took place from Thursday, 12. December to Saturday, 14. December 2024.