The Macao Franchise Expo (MFE) establishes itself as a strategically important platform, bringing together franchise companies and investors from around the world. It takes place in the prestigious The Venetian Macao Resort Hotel Convention & Exhibition Center in Macao, known for its luxurious exhibition and conference facilities, and is held annually to provide continuous exchange and a developmental impetus for the industry. The event is organized by the Macao Trade and Investment Promotion Institute, which has made it its mission to promote trade and investments in Macao and to enable strategic cooperation on an international level. The MFE focuses on a variety of main topics, including classic franchising, legal frameworks for business acquisitions and lease negotiations, as well as exploring and developing new business opportunities in the field of franchise models. The concept of franchising originally comes from the United States of the 19th century. The idea emerged during the expansion of companies like the Singer Sewing Machine Company and the Coca-Cola Company, which granted franchise licenses to local operators to market their products and services in new regions. However, modern franchising, as we know it today, began in the 1950s with the expansion of fast-food chains like McDonald's. The exhibition presents a wide range of products and services, covering the entire franchise industry. This includes, among others, franchise products from the food and beverage sectors, brand agencies, and intelligent retail equipment and technology. Exhibitors from various industries are expected, especially those presenting representative and innovative franchise brands and products. Visitors to the trade fair are primarily investors, franchise companies, brand representatives, and experts from the global franchise industry, who are looking for new opportunities, partnerships, and concepts. Expert forums and business-matching sessions play a central role here, providing a platform to share knowledge and initiate business relationships. A special highlight of the MFE are the varied activities and sessions, which offer the opportunity to dive deeper into the world of franchising, exchange knowledge, and lay the foundation for future business relationships. Another feature is the “one exhibition, two locations” model, inviting brands to explore new opportunities in the Macao and Hengqin areas. The importance of the fair to the city and the country is immense, as it not only showcases local but also international brands, thereby positioning Macao as a hub for franchise companies and investors on the world stage. This not only promotes the local economy but also strengthens Macao’s international presence. In conclusion, it is worth noting that the venue, Macao, impresses not only with its splendid location but also with its strategic position in the heart of Asia. The Venetian Macao Resort Hotel Convention & Exhibition Center is easily accessible and offers visitors and exhibitors an exquisite environment to conduct business, network, and shape the future of international franchising. The MFE Macao Franchise Expo takes place annually, and therefore for the 28th time previsibly in October 2025 in Macao.