The "China In-store" fair, held annually since 2015 at the Shanghai New International Expo Center (SNIEC) in Shanghai, has become a significant event in the world of retail. It is organized by Messe Düsseldorf (Shanghai) Co., Ltd., a subsidiary of Messe Düsseldorf GmbH. As a leading retail fair, it continues the efforts of EuroShop to enhance global communication in the retail sector. "China In-store" is distinguished by a variety of topics that cover all essential aspects of retail and store design. Core themes include store design and decoration, as well as store solutions. The fair provides a central meeting point for professionals from various industries, showcasing a wide range of products and services. These include, among others, store design, store architecture, general planning, project management, materials and surfaces, branch solutions, store construction, visual marketing, lighting, retail technology, and retail marketing. Besides its local significance for Shanghai and China, the fair also enjoys great international esteem. It serves as a platform for presenting the latest trends and innovations in retail, acting as a source of inspiration for the entire industry. Exhibitors and visitors of the fair come from a wide range of areas related to retail and associated services. Main retailers, designers, architects, brand managers, and marketing experts use the fair as a unique opportunity for exchange and networking. "China In-store" is part of a global series of fairs, thus playing an important role in the international fair landscape. The Shanghai New International Expo Center, the venue of the fair, is ideally suited for an event of this magnitude thanks to its modern and extensive infrastructure. Therefore, the "China In-store" fair is considered a significant milestone in the development of retail and is an indispensable event for industry professionals. The China in-store in Shanghai took place from Tuesday, 03. September to Thursday, 05. September 2024.