The Cool Kids Fashion Shanghai, an international trade fair held annually since 2014, typically in summer, has established itself as a leading platform for children's fashion. Organized by UBM China and Informa Markets, it attracts industry professionals to the National Exhibition and Convention Center (NECC) in Shanghai, one of the largest and most modern exhibition centers in the world. The fair offers a comprehensive overview of the latest collections and trends in children's fashion for babies, children, and teenagers up to 16 years old. Visitors can explore products from renowned manufacturers and well-known brands that offer a wide range of clothing and accessories in various styles and price categories. Additionally, trend forums featuring leading experts who present future fashion trends provide valuable industry insights. A highlight of the event is the diversity of accompanying activities, including a dynamic fashion show and a conference with engaging presentations. These not only offer information but also inspiration. The fair also promotes networking and exchange, opening up ideal opportunities for business connections and tapping into the Chinese market. Additional areas such as a designer gallery, a children's fashion museum, and a design competition enhance the creative potential of the industry. Through a unique combination of exhibition, education, and networking, Cool Kids Fashion Shanghai creates a comprehensive experience that enriches both visitors and exhibitors alike. The fair serves not only as a venue but also as a crucial platform that sets and advances new lifestyle and fashion trends for children. Thanks to the top-notch facilities and excellent transportation connections of the NECC, it represents a premier choice for professionals in the children's fashion industry. The Cool Kids Fashion in Shanghai took place from Wednesday, 17. July to Friday, 19. July 2024.