The South China Beauty Expo (SCBE) is an international trade fair focusing on the rapidly expanding sectors of the beauty and health industry. Established in 2020, the expo aims to conduct an annual festival themed around "consumption, technology, and fashion." It is held at the Shenzhen Convention & Exhibition Center, located in the bustling city of Shenzhen, southern China. SCBE is collaboratively organized by Informa Markets, BolognaFiere Group, and Shanghai Baiwen Exhibition Co Ltd. These three organizations strive to position the expo as a pivotal gathering point for the beauty industry, not just within China, but extending worldwide. The expo encompasses a multitude of topics, including consumer behavior, technology, and fashion. It serves as an excellent platform for showcasing innovative beauty brands and advanced health technologies, uniting stakeholders from across the supply chain, product design, and commercial trading sectors. On display at the expo is a diverse range of products and services, which include toiletries, personal care products, makeup products, professional beauty salon equipment, spa and wellness products, hair and nail care products, innovative digital retail solutions, and much more. Exhibitors at the expo represent a variety of industries, ranging from cosmetics manufacturing, health technology, product packaging and design, to retail. The visitors, typically industry professionals, include retailers, wholesalers, importers and exporters, as well as beauty experts. The South China Beauty Expo (SCBE) takes place annually, and therefore for the second time previsibly in July 2025 in Shenzhen.