The "NATURAL EXPO CHINA", an international trade fair and conference for natural products, was first launched in 2019 and has since been held annually at the Shanghai New International Expo Centre (SNIEC) in Shanghai. The fair has quickly established itself as a crucial meeting point for experts in the natural products industry and attracts visitors from various sectors. The event is organized by NürnbergMesse China Co., Ltd., a globally recognized trade fair organizer with extensive experience in managing international trade fairs. NATURAL EXPO CHINA serves as a platform for information exchange and communication, focusing on the Chinese market. Its role in the economic development of the region is of great importance. The fair showcases a wide range of topics such as natural foods and beverages, natural textiles and fibers, natural cosmetics, wellness products, ecological cleaning products, household goods, and pet products. This diversity of topics emphasizes the fair's importance as a showcase for sustainable and environmentally friendly products. The event offers a unique opportunity to discover new products, connect with industry leaders, and gain insights into the latest trends and innovations. It attracts numerous visitors, including wholesalers and retailers, importers and exporters, representatives of major supermarket chains and shopping centers, entrepreneurs, manufacturers, direct sellers, and professionals from e-commerce, hospitality, and the media industry. Moreover, the fair features an extensive conference program with international speakers, panel discussions, and workshops addressing current topics and challenges in the organic and natural sectors. These elements make NATURAL EXPO CHINA more than just a fair; it is a forum for knowledge transfer and innovation. The SNIEC as a venue provides ideal conditions for an event of this size with its modern facilities and good accessibility. Located in a dynamic city, it is easily accessible to both local and international visitors. Choosing Shanghai as the location underscores China's growing importance as a central hub in the global trade of natural products and highlights the strategic position of the fair in this emerging region. The NATURAL EXPO CHINA takes place annually, and therefore for the 5th time previsibly in June 2025 in Shanghai.