The "Playtime Shanghai" is an international trade fair specializing in products and services related to children. It was launched in 2019 and has since established itself as a significant platform for industry experts, exhibitors, and visitors. The fair takes place annually in Shanghai, one of China's largest metropolises, typically in the summer months. The organization of "Playtime Shanghai" is overseen by Picaflor Sarl, a company based in France known for conducting high-quality trade fairs. Picaflor Sarl organizes a series of fairs on an international level, focusing on children's fashion and lifestyle. The central themes of the fair are children's fashion, lifestyle, and the latest trends for children. Exhibitors from all over the world present their current products and services – ranging from clothing and shoes to toys and furniture. In addition, the fair offers participants the opportunity to inform themselves about the latest market trends, particularly through an exclusive seminar held during the fair. Exhibitors mainly come from the fashion and lifestyle industry, specifically from the children's product sector. The fair's primary visitors include industry professionals such as retailers, wholesalers, designers, and journalists who wish to stay informed about the latest trends and products. The "Playtime Shanghai" is part of a series of Playtime fairs that take place worldwide at various locations, including cities like Paris and New York. Thus, the fair not only provides a deep insight into the trends of children's fashion and lifestyle but also offers a broad international network for exhibitors and visitors. The Playtime in Shanghai took place from Fri., 21.07.2023 to Sat., 22.07.2023 already for the 3th time.