MakeUp in Shanghai is a significant trade show for the cosmetics and beauty industry held annually in Shanghai. The show is part of the "MakeUp in™" series, which takes place in different cities around the world and is organized by Infopro Digital, an international media and event company. It attracts exhibitors and visitors from all over the world, including cosmetic brands, makeup artists, packaging designers, formulation experts, raw material suppliers, and marketing professionals. The show provides a platform for companies and professionals to present their latest products, innovations, and trends in the cosmetics, makeup, and skincare industry, including decorative cosmetics, skincare products, professional makeup equipment, packaging solutions, ingredients, and formulation and manufacturing technologies. MakeUp in Shanghai has established itself as an important trade show for the growing cosmetics and beauty market in China and the entire Asian region. The show is held at the Shanghai Exhibition Center (SEC), a renowned exhibition and event venue in the heart of Shanghai. The Shanghai Exhibition Center offers modern and versatile exhibition spaces that are perfect for showcasing products, innovations, and trends from the cosmetics and beauty industry. The MakeUp in in Shanghai took place from Wednesday, 12. April to Thursday, 13. April 2023.