The "PCE Oral Care Expo" is a trade fair focused on oral hygiene and dental care. The abbreviation "PCE" stands for "Professional Care Exhibition", emphasizing its specialization in professional care products and services. This annual event takes place at the Shanghai New International Expo Center (SNIEC) in Shanghai, China, attracting professionals and enthusiasts from around the world. As a leading event in the Chinese dental care industry, the PCE Oral Care Expo sets standards for the global dental industry. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., it provides a comprehensive platform for trade, exchange, and knowledge transfer. The expo features a wide range of products, from everyday oral care items like toothbrushes, toothpaste, and mouthwashes to advanced solutions for oral beauty and care, such as teeth whitening tools and invisible orthodontics. Additionally, related raw materials and auxiliary materials, as well as packaging and equipment for these products, are showcased, supplemented by product groups such as head and body care products, toiletries, sanitary products, and body care devices. The fair leverages the geographical advantages of East China to present innovative products and technologies. In response to a continuously growing market and increasing demand for dental care products, the Oral Care Expo commits to promoting a holistically healthy lifestyle with a focus on oral hygiene. It aims to shape the dental care industry worldwide as one of the most professional dental fairs in China and to provide an outstanding platform for trade, exchange, and knowledge transfer. Furthermore, the expo fosters collaboration and exchange within the industry, both nationally and internationally. Exhibitors come from various sectors, including manufacturers of oral care products, providers of dental spa equipment, and raw material suppliers. Visitors mainly include buyers, wholesalers, dentists, clinic operators, and representatives from e-commerce platforms. As part of an international expo series that also takes place in cities like Guangzhou, Jakarta, and Dubai, the Shanghai location offers strategic advantages and is highly accessible. This makes it an ideal meeting place for professionals from all over the world. The PCE Oral Care Expo serves not only as a showcase for the latest trends and products in oral care but also as a catalyst for international trade and cooperation in this dynamic industry. The PCE Oral Care Expo will take place on 3 days from Wednesday, 17. December to Friday, 19. December 2025 in Shanghai.