The Shanghai International Personal Care Expo, commonly known as PCE, is a leading trade fair event in the global personal care industry. Held annually at the Shanghai New International Expo Center (SNIEC), it serves as a crucial platform for professionals in cosmetics, hygiene, and household care. The organizer, Shanghai Yinghe Exhibition Service Co., Ltd., attracts both local and international industry participants. As a comprehensive platform, the expo showcases a wide range of products and services, including skincare products, cleaning agents, hygiene products, cosmetic devices, and more. It reflects the current trends and technological innovations in the industry and promotes exchange among manufacturers, wholesalers, and retailers. At the PCE, products such as hair dryers, razors, disinfectants, mold removers, sterilization lamps, toilet paper, and cosmetic wipes are featured. Protective creams, lotions, shampoos, shower gels, as well as fragrances and perfumes are also presented. Additionally, packaging solutions, supply chain management, and franchise and chain solutions are emphasized. A special focus is placed on the introduction of new devices and technologies like beauty devices, smart toilet lids, and health pillows. Alongside the exhibitions, the PCE's program includes industry-specific conferences, live demonstrations of new products, and an awards ceremony that honors outstanding innovations and designs. Deeply rooted in Shanghai, a hub of commerce and innovation, the expo underscores the city's role as a global gateway to the personal care industry. As part of an international series of fairs, the PCE significantly strengthens its position in the global personal care sector. The main visitors to the fair are professionals from various fields, including beauty and hair salons, medical facilities, and e-commerce platforms. The SNIEC, with its central location and excellent transportation links, provides an ideal setting for this comprehensive industry event. In summary, the PCE Personal Care Expo is an indispensable event for all industry participants, offering a unique opportunity to learn about the latest trends, expand networks, and strengthen business relationships. The PCE Personal Care Expo will take place on 3 days from Wednesday, 17. December to Friday, 19. December 2025 in Shanghai.