The China Toy Expo, abbreviated as CTE, is an internationally recognized trade fair for toys and baby products, held annually at the Shanghai New International Expo Center (SNIEC) in Shanghai. As the leading platform in China, it provides international manufacturers with exclusive access to the Chinese market, allowing exhibitors to deepen their business relationships and make contact with buyers, particularly decision-makers. The CTE is organized by the China Toy and Juvenile Products Association (CTJPA), the only nationwide trade organization for toys and baby products in China. It showcases a variety of toys from different categories and attracts thousands of top-notch suppliers and brand owners. The fair presents a wide range of products—from stuffed animals, dolls, and electronic games to educational toys, wood and bamboo toys, paper toys, toddler toys, high-tech toys, party items, gifts, and festival items. Visitors to the fair can not only discover the latest products but also participate in forums and meetings and visit galleries that offer insights into market trends and industry development in China. Thus, the China Toy Expo serves as a window to the toy industry and market opportunities in China. The main exhibitors of the China Toy Expo primarily come from the toy and baby product industry, while the main visitors are primarily buyers and decision-makers from these industries who are looking for innovative and high-quality products. The Shanghai New International Expo Center (SNIEC) in Shanghai, the venue for the fair, is a renowned and easily accessible location equipped with state-of-the-art facilities and services. Shanghai itself is a major economic, financial, trade, and technology center in China, offering a dynamic and international atmosphere, as well as numerous attractions, restaurants, and cultural offerings. Overall, the China Toy Expo is an essential event for everyone involved in the toy and baby product industry. It provides a unique platform for business, networking, and knowledge transfer in the heart of Asia. The China Toy Expo will take place on 3 days from Wednesday, 15. October to Friday, 17. October 2025 in Shanghai.