The "Photo & Imaging" Expo, established in 1998, is a leading international trade fair for photography and digital image processing. It is held annually at the Shanghai New International Expo Center (SNIEC) and is organized by the Shanghai International Exhibition Co. Ltd. The expo has established itself as a central platform for professional exchange and commerce throughout the Asia-Pacific region. The abbreviation "P&I Shanghai" stands for Photo & Imaging Shanghai, highlighting the expo's significance in the realm of image-related technologies. The event attracts professionals and enthusiasts from various fields, including photography, video production, image editing, and media design. Core themes of the expo include image capture, image output, lighting systems, and post-production. Visitors can explore the latest products and services such as cameras, lenses, studio lights, mounting materials, and advanced image editing software, reflecting the expo’s connection to China’s innovative technological advancements. The expo features numerous events like expert forums, photo competitions, and educational workshops that provide valuable insights and learning opportunities, fostering knowledge exchange and networking among professionals. The main visitors and exhibitors come from diverse sectors, including consumer electronics, professional image processing, and the creative industries. The venue, SNIEC, is a modern expo center with excellent infrastructure and accessibility, strategically located in Shanghai. This facilitates the arrival of international guests and makes the expo a global hub for the photography and imaging industry. In summary, the "Photo & Imaging" serves as a significant meeting point for professionals from around the world, offering a variety of specific opportunities and services. The Photo & Imaging will take place on 3 days from Thursday, 17. July to Saturday, 19. July 2025 in Shanghai.