The CBME China, founded in 2001, is one of the largest trade shows in the world for children's, baby and maternity products. The acronym CBME stands for "Children Baby Maternity Expo". The fair takes place annually, usually in July, at the National Exhibition and Convention Center (NECC) in Shanghai, China. The fair is organized by Informa Markets, one of the leading companies for B2B events, which is active in over 40 countries and in more than 12 sectors. The main themes of the fair are products for children, babies, and expectant mothers. A wide range of products and services are presented, including more than 2000 branded products. Exhibitors come from various sectors, ranging from children's clothing and toys to care products and accessories for babies. The fair primarily attracts buyers, manufacturers, dealers, and suppliers from the baby and child product industry, but it also provides a platform for professionals from related fields. A special highlight of the fair is the award for innovative products, in which the best products in various categories are determined and awarded. This award is a testament to the innovative strength of the exhibiting companies. The fair is part of the CBME series, which takes place in various cities worldwide, underlining its global significance. The NECC in Shanghai, the venue of the fair, is one of the largest exhibition centers in the world and is easily accessible by various means of transportation, such as train, car, or airplane. It offers state-of-the-art equipment and infrastructure to ensure a successful event. In conclusion, it can be said that the CBME China is an indispensable event for everyone active in the industry for children's, baby, and maternity products. It offers a unique opportunity to discover the latest products and innovations, establish valuable contacts, and advance one's own business. The CBME China will take place on 3 days from Wednesday, 16. July to Friday, 18. July 2025 in Shanghai.