The Guangzhou International Travel Fair (GITF) is a renowned trade show for the tourism industry in Asia, held annually at the China Import & Export Fair Pazhou Complex in Guangzhou. Established in 1993, the GITF has become an important window to the Asian tourism industry, attracting both domestic and international exhibitors to showcase their latest products and services. The event is organized by Hannover Milano Fairs China Ltd., a leading trade show organizer in the region. The fair provides a platform for decision-makers from various companies to establish and deepen business contacts. The exhibited industries include travel agencies, hotel and hospitality, airlines, cruise providers, and many more. In addition to the presentation of products and services, the GITF focuses on country presentations, workshops, and lectures, offering visitors a comprehensive view of current trends and developments in the tourism industry. Some of the highlights of the fair are, for example, the most impressive travel destinations, luxurious accommodations, and breathtaking natural landscapes. Overall, the GITF offers a unique opportunity to learn about the latest trends and innovations in the Asian tourism market and establish valuable business connections. The GITF Guangzhou International Travel Fair will take place on 3 days from Thursday, 15. May to Saturday, 17. May 2025 in Guangzhou.