The HKTDC Hong Kong International Licensing Show (HKILS) is Asia’s leading trade fair for intellectual property and licensing. Held annually at the prestigious Hong Kong Convention and Exhibition Centre, it is organized by the Hong Kong Trade Development Council (HKTDC)—an institution that has been committed to promoting trade and innovation in Hong Kong for decades. More than just a conventional industry gathering, HKILS brings together creative brand universes, emerging technologies, and current market trends. At its core, the fair focuses on the presentation and commercialization of licensed brands, intellectual property, and character-driven products across sectors such as entertainment, fashion, art, lifestyle, food and beverage, technology, and design. In recent years, topics such as NFTs, the metaverse, and art-tech have gained prominence, positioning the event as a key platform for future-oriented licensing strategies. Sustainability is also playing an increasingly important role, with ESG initiatives introducing social responsibility and environmental awareness into the licensing landscape. A defining feature of HKILS is its ability to merge cultural and creative content with economic potential. Collaborative projects that combine traditional art forms with contemporary design and global brands are a key part of the exhibition experience. These highlight not only Hong Kong’s rich cultural diversity but also its pivotal role as a hub for creative licensing in the Asia-Pacific region. The event is specifically designed for licensors, licensees, brand owners, licensing agents, retailers, producers, and IP innovators from around the world. From multinational corporations and start-ups to museums and universities, participants use the platform to establish business contacts, initiate collaborations, and explore new markets. Thanks to its broad thematic scope, HKILS also holds strong appeal for cross-industry partnerships. A particular highlight of the fair is its accompanying programme of seminars, workshops, and expert talks. Leading industry professionals share valuable insights into current market developments, legal frameworks, successful licensing strategies, and innovative business models—offering attendees a significant knowledge advantage. Hong Kong itself provides a first-class infrastructure for the event. Centrally located in Wan Chai, the Hong Kong Convention and Exhibition Centre is easily accessible via the international airport, public transport, and nearby hotels, and ranks among the most important event venues in Asia. With its global orientation and topical relevance, HKILS has become a key fixture for all those involved in intellectual property, brand licensing, and the creative economy—offering a clear perspective on the future. The HKTDC Hong Kong International Licensing Show will take place on 3 days from Monday, 28. April to Wednesday, 30. April 2025 in Hong Kong.