The Guangzhou International Personal Care Expo, known as PCE, is a prominent event in the global personal care industry, held annually at the Nan Fung International Convention & Exhibition Centre (NICEC) in Guangzhou. As a key platform for professionals in cosmetics, hygiene, and household care, the expo, organized by Shanghai Yinghe Exhibition Service Co., Ltd., attracts both local and international participants. The PCE offers a comprehensive range of products and services, including skincare products, cleaning agents, hygiene items, cosmetic devices, and more, reflecting current industry trends and technological innovations. It facilitates exchanges between manufacturers, wholesalers, and retailers. Featured at PCE are products such as hair dryers, razors, disinfectants, mold removers, sterilization lamps, toilet paper, and cosmetic wipes, as well as protective creams, lotions, shampoos, shower gels, scents, and perfumes. Packaging solutions, supply chain management, franchising, and chain solutions are also central to the event. A focal point of PCE is the presentation of new devices and technologies like beauty devices, smart toilet seats, and health pillows. Besides the exhibitions, the program includes industry-specific conferences, live demonstrations of new products, and an award ceremony that honors outstanding innovations and designs. The expo, held in Guangzhou, emphasizes the city's significance as a new global gateway to the personal care industry. As part of an international expo chain, PCE significantly contributes to strengthening its position in the global personal care industry. The main visitors to the expo are professionals from various sectors, including beauty and hair salons, medical facilities, and e-commerce platforms. The NICEC, known for its central location and excellent transport connections, offers an ideal environment for this comprehensive industry event. In summary, the PCE Personal Care Expo provides an indispensable platform for all industry participants, offering a unique opportunity to learn about the latest trends, expand networks, and strengthen business relationships. The third edition of the PCE Personal Care Expo takes place on 3 days from Tue., 15.04.2025 to Thur., 17.04.2025 in Guangzhou.