FRANCHISE CHINA is a significant international fair focused on franchising and business opportunities in China. Established in 1999, it has become a leading event in this field and is held annually at the China National Convention Center (CNCC) in Beijing. The fair is distinguished by its excellent infrastructure and accessibility and is organized by the China Chain Store & Franchise Association (CCFA). This leading industry association in China is dedicated to promoting and developing retail chains and franchise businesses, working on establishing standards, promoting best practices, providing training, and representing the interests of its members. FRANCHISE CHINA offers an effective platform for the development and expansion of franchise businesses across various sectors, including education, retail, gastronomy, services, consultancy, exhibition, and more. It allows franchisors to share their proven business models, reducing the risk for franchisees and enabling them to build on a solid foundation. Franchise companies also benefit from the established brand of the franchisor, which strengthens customer trust. Franchisees are part of a network where experiences, ideas, and best practices are shared. Collective purchasing benefits, negotiated by the franchisor, help reduce costs and increase competitiveness. The fair attracts exhibitors from various sectors and appeals to a broad audience, including business owners, franchisees, executives, and business consultants. FRANCHISE CHINA reflects the growth and popularity of the franchising business in China and, in addition to presenting products and services, offers investment seminars. These seminars contribute to building trust in the franchise industry. The focus of the fair is on presenting innovative business ideas, company growth, and network building. In summary, "FRANCHISE CHINA" is a central platform for the franchise industry in China, bringing together a variety of industries and players and serving as an indispensable meeting point for interested parties and stakeholders in this field. For the 64th time there is the FRANCHISE CHINA on 3 days from Sat., 14.03.2026 to Mon., 16.03.2026 in Beijing.