The BEGE Expo, short for "Balkan Entertainment and Gaming Exhibition," was founded in 2008 and specializes in the entertainment and gaming industry. It is held annually at the IEC Inter Expo Center in Sofia and serves as a central platform for professionals from Eastern Europe and beyond to exchange information on the latest innovations and trends. This fair is distinguished by its specific focus on the dynamic and rapidly growing gaming market. It showcases the latest products and technological services and provides a space for discussions on regulatory frameworks and the promotion of startups. As an exceptional opportunity for establishing and maintaining business relationships, the BEGE Expo is an indispensable event in the industry. BEGE Expo Ltd. is the organizer of the BEGE Expo. With this event, the company has established itself as a central player in the region, successfully bringing together international exhibitors and visitors annually and providing a platform for the exchange of expertise, innovations, and business opportunities. The main themes of BEGE include the presentation of gaming technologies, discussions on industry trends, networking events, and exchanges about legal updates. Special attention is given to supporting startups and showcasing their innovations. The fair attracts a wide range of exhibitors from sectors such as land-based and online gaming, as well as suppliers of management and control technologies. The expo offers insights into traditional casino offerings, sports betting, non-gaming amenities, and digital products. Highlights include the EEGS Eastern European Gaming Summit, an annual conference that keeps you informed about the latest regulatory and technological developments in the European gaming and entertainment industry. Additionally, a BEGE award ceremony takes place. Visitors and exhibitors from various sectors such as technology, entertainment, and financial services make the fair a meeting point for interdisciplinary innovation. The centrally located and easily accessible IEC Inter Expo Center enhances its appeal for international guests. In conclusion, the BEGE Expo is not only a platform for business development and innovation but also a cultural showcase that emphasizes the significance of Sofia and Bulgaria as hosts for major international events. It annually offers new opportunities to gather information, network, and grow business-wise, making it a staple in the calendar of the gaming and entertainment industry. The BEGE Expo will take place on 2 days from Wednesday, 26. November to Thursday, 27. November 2025 in Sofia.