The "Arena of Beauty" was founded in 1997 and has since become one of the largest events in the beauty and health sector in Bulgaria. Its name reflects the wide range of products, services, and innovations showcased here annually. The expo is held at the IEC Inter Expo Center in Sofia and is organized under the patronage of ASK advertising and PR services Ltd. The event holds significance not only at the national level but also attracts international visitors, bolstering Sofia's reputation as a key trade fair and business hub. The exhibition offers a diverse range of products and services: from those tailored for hair salons, cosmetics, skincare, nail care, aesthetic surgery, wellness and SPA products and equipment, anti-aging products, hand and foot care cosmetics, men's cosmetic and styling products, to sun protection and tanning bed cosmetics, materials and packaging for the cosmetics industry, specialized furnishings for beauty salons, and many more. Exhibitors represent a plethora of sectors, including dermatology, plastic surgery, cosmetics, and hairstyling. The main attendees are experts and professionals such as beauticians, dermatologists, hairstylists, manicurists, pedicurists, plastic surgeons, and salon managers. A highlight of the "Arena of Beauty" includes various workshops, seminars, conferences, and product demonstrations. Additionally, beauty treatments are offered, and competitions are held, including an international hairstyling contest. The IEC Inter Expo Center in Sofia, the venue for the event, is a modern exhibition center with excellent public transport connections. Sofia, the vibrant capital of Bulgaria, offers its visitors both business opportunities and cultural and historical attractions. In summary, the "Arena of Beauty" serves as an essential platform for professionals in the beauty and health sector looking to stay informed about the latest trends and expand their professional network. The Arena of Beauty will take place on 3 days from Friday, 25. April to Sunday, 27. April 2025 in Sofia.