The "Free From Functional Food Expo South America" is a renowned trade fair in São Paulo focused on healthy eating and sustainable food production. It takes place biennially at the Centro de Convenções Frei Caneca, a hub for cultural and business activities. The "Free From" designation refers to products free from specific ingredients such as gluten, lactose, and sugar, catering to specialized dietary needs. The expo is organized by Expo Business Communications BV, an experienced coordinator in the food industry, aiming to connect industry experts like retailers, importers, and nutritionists. The fair emphasizes products free from allergenic ingredients, plant-based and vegan alternatives, functional foods, and organic products, thus promoting a balanced and healthy lifestyle. The range of exhibitors is diverse, spanning from food processing and packaging industries to startups that present innovative solutions for sustainable food production. The fair attracts professionals interested in the latest trends and developments. Highlights of the event include various conferences and seminars that address innovations in the food industry, offering stimulating discussions and presentations on nutrition and sustainability. The "Free From Functional Food Expo South America" is part of a global series of fairs that address similar themes worldwide, highlighting the international significance and growing interest in healthy and sustainable eating. The centrally located Centro de Convenções Frei Caneca in São Paulo is easily accessible and equipped with modern facilities that ensure the success of every event. Its central location also enhances local awareness of healthy eating in one of South America's largest cities. The Free From Functional Food Expo South America in Sao Paulo took place from Friday, 26. July to Saturday, 27. July 2024.