The Medical Fair Brasil is an important trade fair for the medical industry, which takes place annually in São Paulo. It is part of the international trade fair family "Medical Fair" and is one of the most important events for medical technology, laboratory equipment, diagnostics, health IT, and medical services in Latin America. The fair attracts professional visitors from various sectors of the healthcare industry, including doctors, clinic, and hospital managers, specialist staff, buyers, engineers, and dealers. The Medical Fair Brasil offers exhibitors and visitors the opportunity to find out about the latest trends, innovations, and technologies in the healthcare industry. It covers a wide range of topics, such as medical devices, diagnostic devices, laboratory technology, medical consumables, healthcare IT solutions, and eHealth. The exhibitors present their products and services in an international environment and use the event to make business contacts and strengthen their market position. The organizers of the Medical Fair Brasil are the Messe Düsseldorf Group, a leading global trade fair organizer headquartered in Germany, and its Brazilian subsidiary Messe Düsseldorf do Brasil. Both organizations have extensive experience in organizing trade fairs and events, especially in the field of medicine and healthcare. The Messe Düsseldorf Group is also responsible for other successful international trade fairs, such as MEDICA in Düsseldorf, one of the world's largest trade fairs for medical technology and healthcare. The Medical Fair Brasil in Sao Paulo took place from Tuesday, 26. September to Thursday, 28. September 2023.