The Expobor fair, inaugurated in 1996, is recognized as the leading event for rubber technology in Latin America and has established itself as an internationally renowned platform in industrial technology. The name "Expobor" originates from the Portuguese term "Exposição de Borracha," which translates to "Rubber Exhibition." This significant fair occurs biennially at the Expo Center Norte in São Paulo, Brazil. The organization of the fair is managed by Francal Feiras Empreendimentos LTDA, a distinguished player in the trade fair industry. Expobor provides a comprehensive platform for products, machinery, solutions, and innovations in the rubber industry, catering to a wide range of sectors including the automotive, mobility, footwear, oil and gas, pneumatics, steel, electronics, construction, and healthcare industries. The fair is distinguished by its impressive variety of products and services. These include rubber items, automation technologies, research facilities, analytical instruments, machinery and equipment, raw materials, molds and tools, chemicals, project management and consulting, energy systems, production technologies, and recycling techniques. Expobor is deeply connected with the city of São Paulo and the country of Brazil. It reflects the dynamic and innovative industrial landscape of the country and contributes to economic development. The fair encompasses exhibitions, networking opportunities, business prospects, conferences, seminars, lectures, and special projects in collaboration with academic institutions and industry associations. The exhibitors represent a multitude of industries, including the rubber goods industry, automotive industry, footwear industry, machinery and components industry, electronics industry, oil and gas industry, tire industry, and steel industry. The primary audience of the fair consists of professionals, consultants, exporters, raw material suppliers, importers, technical experts, and students. Expobor stands out as a unique event in São Paulo. The location of the Expo Center Norte, known for its central position and excellent accessibility, makes it an ideal venue, enriching the fair experience for all participants. The Expobor will take place on 3 days from Tuesday, 23. June to Thursday, 25. June 2026 in Sao Paulo.