The Pneushow, founded in 1996, represents a unique international trade fair for the tire industry, exclusively focusing on tires and their retreading technologies. It takes place at the prestigious Expo Center Norte in São Paulo and occurs every two years. The name "Pneushow" is derived from "Pneu," the French word for tires, emphasizing the fair's focus on the tire industry. The organization of Pneushow is managed by Francal Feiras Empreendimentos LTDA, a leading organizer of trade fairs. This fair plays a central role in promoting sustainable technologies in the tire sector, providing a platform to showcase the latest products, machinery, solutions, and innovations. It covers all stages of a tire's lifecycle, from manufacturing to retreading. The fair holds significant importance for São Paulo and Brazil, as it attracts international attention to advanced technologies and sustainable practices in the tire industry. It draws a diverse range of exhibitors from various sectors, including manufacturers, retailers, retreaders, and transport companies. The primary audience includes professionals from these industries who are interested in the latest developments and trends in tire production and retreading. More than just an exhibition, Pneushow serves as a meeting point for exchange and networking. It offers a comprehensive program featuring exhibitions, business meetings, conferences, seminars, lectures, and special projects in collaboration with academic partners and leading industry companies. Highlights of the fair include not only exhibitions but also competitions and awards ceremonies that showcase outstanding innovations and achievements in the industry. The Expo Center Norte in São Paulo, the venue for the fair, is a modern and easily accessible exhibition center, providing an ideal setting for this important event. It underscores São Paulo's role as a significant hub for industry and commerce in Latin America. The Pneushow will take place on 3 days from Tuesday, 23. June to Thursday, 25. June 2026 in Sao Paulo.