The ProWine in São Paulo is an annual wine trade fair in South America that specializes in wines, spirits, and other alcoholic beverages. The fair usually takes place in November at the Expo Center Norte in São Paulo. The organizer is Messe Düsseldorf GmbH. Following the example of the successful ProWein trade fair in Düsseldorf, offshoots of this trade fair have taken place in Hong Kong, Shanghai, São Paulo, Mumbai, Singapore, and Tokyo under the name ProWine. Wines from all regions of Brazil and abroad will be on offer, as well as other alcoholic beverages, wine technologies, wine and spirits marketing solutions, and much more. ProWine is aimed, in particular, at professionals in the drinks industry and the hospitality sector, as well as vintners and wine experts. This year the ProWine takes place on 3 days from Tue., 30.09.2025 to Thur., 02.10.2025 in Sao Paulo already for the 6th time.
Product groups:
bar cutlery, bar utensils, bottle coolers, carafes, cocktail shakers, corkscrews, decanting carafes, decorative bottles, decorative closures, drip catchers, e-commerce, gift packaging, glasses, merchandise management systems, mineral water, POS systems, pourers, semi-sparkling wines, sparkling wines, specialist literature, spirits, wine climate cabinets, wine shelves, wines, …