The "São Paulo Boat Show" is Latin America's leading nautical trade show and a yearly highlight for boat and yacht enthusiasts. It takes place at the modern and accessible São Paulo Expo Exhibition & Convention Center, located in the heart of South America's largest city. The event is organized by Grupo Náutica Comunicação, a company dedicated to promoting the nautical industry. This trade show serves as a platform to showcase new boats and yachts, ranging from compact models to luxurious variations. Visitors have the opportunity to purchase or exchange the latest boats while discovering advanced nautical technologies and innovations presented in the newest designs and features. However, the São Paulo Boat Show offers more than just the buying and selling of boats. It includes a wide array of products and services that enhance the nautical lifestyle. This includes luxurious accessories and specialized equipment for residences and beaches, with a focus on exclusivity and upscale living. Another key aspect of the show is nautical tourism. The event highlights significant Brazilian destinations and offers visitors new and attractive vacation options. Running concurrently is the International Náutica Congress, which addresses issues such as the growth of nautical tourism, environmental concerns, and legal aspects of nautical infrastructure. The fair is enriched by fashionable events, including exclusive fashion shows and special exhibitions, such as the Ayrton Senna boat, which emphasizes the show's close connection to Brazilian culture and sports history. The exhibitors come from various industries related to water and boating, and the visitors are primarily professionals from the nautical industry as well as boating enthusiasts. In summary, the São Paulo Boat Show offers a comprehensive and profound experience that is both practical and unique. It skillfully combines a passion for water with luxurious lifestyle and professional networking, making it an unparalleled event in the world of nautics. The São Paulo Boat Show will take place on 6 days from Thursday, 18. September to Tuesday, 23. September 2025 in Sao Paulo.