The Fi Food Ingredients South America, established in 1996, is a renowned trade fair for food additives. It is organized by Informa Markets, a trading division of Informa PLC. The fair takes place annually at the Expo Center Norte in São Paulo, attracting a multitude of exhibitors and visitors from all over the world who are active in the food and beverage industry. The main themes of the fair include the production and distribution of food ingredients, food safety, quality and service, as well as new technologies for the food and beverage industry. Exhibitors have the opportunity to present their latest and most innovative products and services. Additionally, the fair offers a wide range of conferences, seminars, and expert-led innovation tours. Highlights of the fair include the awarding of industry prizes for innovations in the food, beverage, and ingredients industry. Exhibitors come from a variety of sectors, including manufacturers of food ingredients, experts in food safety and quality, service providers, and providers of new technologies for the food and beverage industry. The main visitors are buyers and decision-makers from these industries. Fi South America is part of Fi Global, a series of fairs held in various locations worldwide. The Expo Center Norte, the venue of the fair, is a modern and well-equipped exhibition center in the city of São Paulo. It is easily accessible both by public transport and by car. The city itself has a vibrant culture and offers a variety of attractions worth visiting. The Fi South America will take place on 3 days from Tuesday, 26. August to Thursday, 28. August 2025 in Sao Paulo.