The "Concrete Show," a trade fair, focuses on the construction industry, specifically on concrete, cement, and related technologies. It is held annually at the São Paulo Expo Exhibition & Convention Center, a modern trade fair and convention center in São Paulo, Brazil. The fair is known for its comprehensive presentation of products and services ranging from building materials to specialized machinery and sustainable construction technologies. Organized by Informa Markets, a global leader in trade fair organization, the "Concrete Show" plays a significant role in the construction industry of Latin America, uniting over 20,000 buyers and professional visitors from more than 22 countries each year. It provides an excellent platform for networking, business development, and the exchange of technical and business knowledge. The key themes of the fair are innovation and sustainability in construction, with a particular focus on the entire production chain of cement and concrete. Highlights of the fair include the introduction of new products, technical seminars, and networking events. At the "Concrete Show," a variety of products and services of significance to the construction industry are presented, especially in the areas of concrete and cement. The showcased products and services include, but are not limited to, building materials, construction machinery and equipment, construction technologies, sustainable construction technologies, services for the construction industry, and many more. The exhibitors represent various sectors, including manufacturers of building materials, providers of construction machinery and technologies, and service providers in construction planning and implementation. The main visitors are professionals from the construction industry, such as building contractors, architects, engineers, and traders. The "Concrete Show" is not only an important meeting point for the construction industry in Latin America but also strengthens its connection to the city of São Paulo and Brazil by significantly supporting and promoting the regional construction industry. Moreover, the "Concrete Show" is part of a global series of construction trade fairs organized by Informa Markets. The location of the fair is strategically advantageous and easily accessible by various means of transport, facilitating the journey for both international and local visitors. The Concrete Show will take place on 3 days from Tuesday, 19. August to Thursday, 21. August 2025 in Sao Paulo.