Founded in 1992, the ABF Franchising Expo is considered one of the most significant trade fairs for franchising worldwide. The name ABF derives from "Associação Brasileira de Franchising," translating to "Brazilian Franchising Association," which clearly illustrates the focus and objectives of the fair. The expo takes place annually at the Expo Center Norte in São Paulo, one of the largest and most modern venues in Brazil. The organization of the fair is handled by Informa Markets, a leading global provider of services for the development, marketing, and sales of trade fairs and conferences. They are renowned for establishing trading platforms in key sectors of the global economy. The main topics of the fair revolve around franchising. It offers exhibiting companies the opportunity to present their products and services to an expert audience. Furthermore, visitors have the chance to gain comprehensive insights into the latest developments, trends, and offerings in the diverse areas of franchising. The exhibitors come from a wide range of sectors, including gastronomy, education, health, beauty, retail, hotels and tourism, communication, information technology, electronics, entertainment, and leisure. The fair primarily attracts potential and existing franchisees, investors, entrepreneurs, as well as professionals from the aforementioned sectors. In conclusion, it should be noted that the Expo Center Norte in São Paulo is easily accessible. It is excellently connected to public transport and offers ample parking. The city of São Paulo itself is known for its dynamic culture, diverse cuisine, and vibrant nightlife, making it an attractive destination for fair visitors. The ABF Franchising Expo will take place on 4 days from Wednesday, 25. June to Saturday, 28. June 2025 in Sao Paulo.